Happy Minds

6-48712 American Flyer Happy New Year / Christmas Caboose, New in Original Box $89.99

6-48394 American Flyer 2011 Christmas / Happy Holidays Boxcar, NIB $69.99

MATTEL BLUE BIRD POLLY POCKET FUN FAIR HAPPY FLYERS MOC $39.99

BRAND NEW IN BOX VINTAGE POLLY POCKET FUN FAIR PLAYSET – HAPPY FLYERS $54.99

WAYDE PHILLIPS.MIDNIGHT FLYER/HAPPY GUITARS.rock/c&w in $40.00

20 NHL Philadelphia Flyers Happy Holidays Snowman Christmas Wreath Philadelphia Flyers Christmas WreathItem #62375Officially licensed merchandiseWreath features a snowman couple dressed as though they stepped out of a Dickens Christmas novel all done up in your team’s official colors and logoAdorned with berries, pine cones, and snowflakesDimensions: 20″ diameterMaterial(s): PVC/pine cones/polyester/woodComes ready-to-hang with a hook on the backsideImage shows A…

Happy Flyer
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Many people know the value of newspaper inserts, dircet mail, and sales flyers, but drop the ball when it comes to making people react to them. Obviuosly, it is always a better looking flyer when professional designers and copywriters are used. But, even they sometimes miss the boat on getting action. The best way to get any action on your sales flyer is to “give your customer a reason to come in and try you out”. That’s right, the “what’s in it for me” approach. Think of yourself like a consumer. What would it take to get you to try a new product, or try a new vendor, etc.?

It is all in “The Offer”. Yes, you may not make as much money on their initial visit. But, they’re first impression of your store is what the consumers take with them after that first visit that is crucial. If they leave happy and impressed, they will return (at regular prices) over and over again. You may have to discount a few items, or even give something away for free. But you will also want to upsell them other goods and services while they are in your store. Another point to remember on the offers; is to make them valid only during your slow times. You may not need new customers at peak times, nor do you want to discount these best hours.

You can make offers without using coupons, too. If it’s a upscale restaurant, call it a invitation.

Or, don’t use coupons at all. Simply Save 20-50% during this sale, or BOGOs (Buy One-Get One), etc. Now that you have people coming in your door, do what you do best to get them coming back!

Andy Anderson is the owner of Wholesale Inserts, http://www.wholesaleinserts.com a printing provider of low cost flyers, newspaper inserts, newsprint, and direct mail.

Are Flyers’ fans happy with the job Peter Laviolette is doing so far as HC?

Do any of you miss John Stevens? Just curious, thanks.

I am very happy with Laviolette. He has been phenomenal, bringing an intense feeling to the team that was lacking before. That being said, I do miss Stevens. He was a great guy, had been involved in the organization for years, and was great to the players. But a change needed to be made, and Laviolette seems like he was a good choice. We’ll see what happens in the playoffs though, which is all that counts.

Mosquito Fishing Fly $14.39 Mosquito fly is one of the most popular dry fly patternsOutdoor gear features Pro shop quality using only the best materialsAny angler would be happy with this fly in there tackle box

Konitz Don’t Worry Be Happy Mugs (Set of 4) $32.49 At Konitz, everything revolves around mugs. These ‘don’t worry be happy’ mugs come in a set of four and feature a little frog shedding a tear and a little fly creating a heart with its flight pattern.